understanding advertising campaigns

i need to understand how an effective campaign is created to help me devise a campaign for Plug studio

I am going to analyse the Time Warner campaign for Dark Knight the Batman film
I will analyse a range of different products from the campaign to show that i can understand

1. what makes the product successful
2. who is the product aimed at who is the target audience?
3. how does the product link to others in the campaign

doing this will help me to create a better campaign for our |Plug Studios products.

Im winning :)

Out of my diploma group i have the most blog views by far. Would just like to thank everybody who visited my blog to helping me achieve the most blog views :) Thankyou

This is the final video with the titles added :) so now it is officially a final :D